Life in IKEA Catalogues

Life is perfect in IKEA Catalogues. People who live in these catalogues look like their lives don't circle around work, everyone loves everyone at home. There are colours, a space for everything, a bright window in every room, and different seasons so you could use the throws they seem to place everywhere.

Aside from the affordable and trendy pieces of furniture people buy from IKEA, people are also trying to buy into the "IKEA Life", hoping that their lives could be as pretty and neat and fine and dandy as the individual mock up rooms look from the outside. Just like how facebook appeals to the voyuer and exhibitionist in all of us, IKEA appeals to our secret idealist and dreamer.

So one may think, let's go to IKEA and get a piece of that lifestyle! But somehow, when you bring home that piece of IKEA furniture and place it in your environment, it doesn't look half as cool as it did in the showroom or in the catalogues.

Like that sofa you can convert into a bed so that your friends could stay over? What are you going to do with your current sofa that's still too good to be thrown away? What are the likelihood that friends will stay over?

Love that white victorian styled bathroom cupboard? How does that fit into your HDB bathroom where there's only space for you to shower and poo in the same 2 square metres?

But as long as we love to go to the movies, watch TV series, sleep and dream, we'll always love to buy into the IKEA ideal... that life could be beautiful, simple, fine and dandy; and that everything has a place in life (i.e. pencils into cute round holders attached to the wall, sheets that go into a secret compartment under the bed, belts and ties that fit nicely into a 4x4 cubic drawer).

So let's go to IKEA. At least we get some meatballs.